“Life is too important to be taken seriously” – Oscar Wilde

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You just can’t beat a summer party in East London, when the drinks are flowing and barbecue is on the menu, throw in a killer sunset and you’ve got yourself an instagram/snapchat frenzy. This was just that as last week saw the launch of Neuw Denim in the UK. Heralding from Australia they have the very same ethos on denim as Charlie May in fact, I caught up with one of the designers on the night to talk about the brand and their plans for world domination (They’re already half way there, now stocked in Matches and a pop-up with Harvey Nichols).

For every influential artistic moment over the last few decades there has been denim, and this is what inspires Neuw and each of their designs. In styles you have fits like the Iggy, or the Marilyn, and they’re oh so good! For this particular evening, when it was too hot to wear anything at all, I went for a loose fit black silk shirt with the most perfect 90’s inspired cotton cami dress underneath, add minimal gold accents and some killer sandals and you’re good to go! 

In collaboration with Neuw Denim

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