A couple of weeks ago Coach invited me along to their first UK store opening in Westfield shopping center for breakfast and a browse. I knew nothing about the American brand previous to my visit and after my fill of pancakes and milkshake I got down to business. One of the first things that struck me about Coach was their attention to detail; the various signature hardware, twisting bag straps, folded and textured leather, and even the tags inside the bags telling you the story behind the accessory, where it was made and what material was used. There is a real link to the craftsmanship, with vintage style pictures of the factory and the bag making process on the walls, even down to the lookbook with Coach bags throughout the decades.
They even have a bag exclusive to the Westfield shopping store that comes in red or white (and with super twisty bag strap). I have to say my personal preference lies with the classic black and brown bags that I found in the mens section. More of a vintage feel perhaps?
Coach plan on opening their second UK store on Bond St later this year. I’m told the Americans are planning on doing something huge. For example; throwing Coach goodies out of a helicopter over Hype Park! Now that I’d like to see.