Monthly Archives: October 2011


Our first stop in Brussels was to visit the opening night of a 2nd year fashion design exhibition from the students of La Cambre. Mannequins were set up in pairs featuring two separate projects from the students of La Cambre and students from a Korean fashion school. The task was to create a garment using each others techniques; Korean students told me they had been set a project to weave on the stand using a more Western approach of ‘being more free’. They were telling me how in Korea they draw, pattern cut and make the final garment but they never drape on the stand or come to a different conclusion from what they’ve drawn the first time around. I suppose that’s a very commercial approach, we do that here too but in high fashion you can drape, experiment and let the final outcome be different from what you’ve originally dreamt up. 

I loved the styling of the exhibition, with mannequins dressed in animal heads and tube socks with fluorescent light strips lighting the room. I think my favourite piece of all was the giant yellow and orange wool coat.

If you’re in Brussels, you can see the exhibition being held inside the Brussels Boutikq at Nieuwe Graanmarkt 10 Nouveau Marché aux Grains, 1000 Brussels.


I know summer’s over but that doesn’t stop me daydreaming about the next.

Delicious looking funglasses from Retro Super future spied at the IPR press day.


Writing on the mirrors of the first ever Margiela store in Brussels along the Rue de Flandre. I can’t wait to show you more pictures of the boutique, follow me on Instagram to see some sneak pics. Now, out to party with Michael at the Stijl store then on to Margiela later!


I wanted to post this last night but I was so exhausted from the dinner party we had at Kika. Loving my time here in Brussels, really busy day today meeting so many talented young Belgian designers. Hopefully a quiet night tonight in the hotel.. See you soon!


Wearing: Haider Ackermann waistcoat/jacket, Ann Demeulemeester blazer, vintage velvet jacket underneath, Jil Sander trousers, Dr Marten petrol shoes

I didn’t dress at all appropriately when I went to Antwerp last week, every time I’ve been before it’s been sunny and warm, strangely. It was rainy and windy and horrible! No wonder I came back with two new coats. This Haider beaut was picked up at the stock sales, perfect for my layering obsession and doubles up as a blanket for the ferry home. I am literally wearing three jackets in this picture and I was still freezing. Lesson learned. I’m off to Belgium again today to check out over 70 designers at the Modo Parcours. I will be taking my laptop to the hotel so you should see some more posts from me tonight, in the meantime follow me on twitter.

Thank you to Jackie for the pics!


Wearing: Ann Demeulemeester jacket, Charlie May dress, T by Alexander Wang tank, Haider Ackermann trousers,
 Alexander Wang boots, American Apparel clutch, Helmut Lang half cuff, Versace sunglasses

Thanks Candice for taking this beautiful picture of me at fashion week, what amazing light! Check out more of her incredible photo taking skills on Glamour.


 It’s clear from these photos that I have a serious sweet tooth, with the delicious sandwiches being overshadowed by all the delicious pastries. Guilty as charged! This month Apostrophe are celebrating their 10 year anniversary by giving away a coffee and a croissant for £2.95 all over London, as well as introducing a new loyalty cad system so you can get your free coffee sooner. Alexxsia and I headed down to where is all began yesterday to sample what a typical Apostrophe lunch is like.

I was really impressed with the choice of sandwiches, pastries, cooked meals and cakes that this caf has to offer. Situated on Great Eastern St it’s the perfect location for the editors of ID etc to lunch! I had a chat with the founder of Apostrophe, Amir Chen to find out why he thinks his cafe has become so successful.. 

What made you want to give up your job as an investment banker to become head of the cool cafe chain Apostrophe?
It was a passion of mine for many years. I recollect many times peering through the plane window on a business flight imagining my hospitality venture. I was always an alert hospitality consumer and thought I’d have a good eye as an operator. 

What do you enjoy most about the job?
Meeting satisfied guests and seeing the shops operate smoothly with smiling staff and full of happy guests. 

You have a very loyal customer base, what is it that keeps them coming back time and time again?
They appreciate the quality of the food and drink. They like our slightly quirky personality and can associate with it. They are made to feel welcome – comfortable spaces to meet or relax, free newspapers and wifi, free minted water. 

Apostrophe is about to have it’s 10th birthday, how will you be celebrating?
Firstly, we want our guests to know we’ve been around for 10 years, but still managed to stay fresh and current in our crazy competitive London high street. We’ve always been innovators and intend to continue doing so. We were among the first in London to train our baristas to make proper Italian coffee – we insisted that Londoners deserve better than the foamy bubbly drink they were used to and started making velvety cappuccinos and lattes already 10 years ago. Not many people know that our Shoreditch store was the first in London to introduce communal seating, now a “must have” at trendy cafes across town. We were also the first to treat our guests to free wifi and minted water refills. 
So how do we celebrate? We launched a new loyalty card, moving from offering a stamp rep visit to a stamp per coffee – this way our guests can get a free coffee much quicker than before. We’ve also launched our first company wide promotion –  coffee and croissant for only £2.95. We’re also planning new collaborations and competitions. We’ve already launched our “birthday poem for apostrophe” competition in tandem with National Poetry Day, and are about to introduce exciting collaborations with The Royal Academy and National Theatre. And of course, being a fashion blogger, you might be interested to know we’re changing our uniforms… 

Whose idea was it to start the Apostrophist on Apostrophe’s facebook page?
Most of our customers are very discerning about what they eat and drink. They are also discerning about what they wear, they want to make a style impact. Given that our strap line is “the accent on taste” I thought this was an obvious connection – snap our style-conscious guests in our taste-conscoius space!  

Inspired by the Apostrophist, I thought I’d do a little style post outside myself..
Wearing: COS knit, unknown collar, vintage pleat skirt, Alexander Wang shoes

Alexxsia and I shared - 
A chorizo, oven roasted tomato and red onion toasted sandwich with rocket on a rustic multigrain bread 
Chamonix with goats cheese, oven roasted peppers and salsa rossa on a multiseed sourdough loaf
Cinnamon latte and earl grey tea
Roasted fig tart with almond cream
Apple Strudel
Thanks Alix from ME:MO for organising this tasty lunch!


Wearing: Persol sunglasses, Ann-Sofie Back coat, COS sleeveless knit, Unknown gold collar, Vintage pleated skirt, Alexander Wang boots

The weather in London is perfect at the moment, the sun’s shining but it’s cold enough to wrap up in my new winter wardrobe. Wearing my new Persol sunglasses, absolutely in love with the pattern in the acetate, resembling oil and water! I’ll do a detail shot some time for you all to see the yumminess. 


Gorgeous photo of Octavia wearing Charlie May platform DMs, Photographed by Daneila Maiorano and styled by Leanne Trigg.

See more of the shoot here.


Wearing: Charlie May vanishing collar crop top, Pleats Please Issey Miyake trousers and petrol Dr Martens

Celebrating Uniqlo’s 10th anniversary in style, partying in the new Regent St store before it had even opened it’s doors! We toasted with Sake, ogled outfits, saw everyone we knew at the overcrowded bar, before sneaking off for cake at Princi, mmmm!

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