Japanese for ‘to change’, IDOU is transformable minimalism. The looks are simple draped forms made in beautiful fabric, you are able to style the looks yourself (think complex geometries) and layer up the pieces. I love the final look here most of all, and the pictures might just be the most beautiful lookbook I’ve ever seen. So raw and natural.
The garments are very modestly priced with pieces costing between £50 – £250, I’ve already put my order in for a couple of the pieces.
You can find IDOU on etsy.