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Japanese for ‘to change’, IDOU is transformable minimalism. The looks are simple draped forms made in beautiful fabric, you are able to style the looks yourself (think complex geometries) and layer up the pieces. I love the final look here most of all, and the pictures might just be the most beautiful lookbook I’ve ever seen. So raw and natural. 
The garments are very modestly priced with pieces costing between £50 – £250, I’ve already put my order in for a couple of the pieces.
You can find IDOU on etsy.

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  1. Mooi decor! Wel echte goddes-dresses! Heerlijk!

  2. oh, that’s interesting. have to check… but if the clothes are really as beautiful as the setting for their lookbook then i’m already sold.

  3. STUNNING lookbook. Love the draped clothing too. xx


  4. Is this amy’s etsy collection? It all looks amazing! The photos are so beautiful as well. Where were these shot? x

  5. just amazing
    suuch an inspirational blog:)


  6. I feel as though there is a story behind these clothes, the lookbook does them justice.

    I love how dark it is, it balances the current constant sunshine I’m experiencing in Florida.

  7. i love the concept. nice ones!

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