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Finally I can unveil the SS14 campaign! It ran as an exclusive on Tank Magazine’s Because on Friday, huge thank you to those guys for all the ongoing support. So happy with it, as you can tell, what a dream team to work with and how drop dead incredible is Zoe Huxford?!

The Spring/Summer collection will be landing in stores and online in two weeks at the beginning of Feb, including the limited edition Charlie May x Hudson shoes collaboration, can’t wait!

Photos by Atlanta Rascher, Styling by Nobuko Tannawa, Make Up by Emma Williams, Hair: Nao Kawakami, Model: Zoe Huxford @ D1

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  1. Congrats!!…I am in love the white dress!…


  2. These pictures are beautiful! And I love all the pieces too. By hook or by crook that metallic dress will be mine …

  3. This is beautiful Charlie. I love the light and the location, plus Zoe is an absolute babe. The collection is so stunning. I want the metallic dress and matching jacket in my life as soon as possible. Oh, and the white bomber jacket.

    Well done again. This is really great.


  4. Congrats, it’s truly gorgeous! All the white pieces are my favorite :)

    X STYLONYM – Now on the blog: Leather Bag Giveaway!

  5. gorgeous collection! well done you! x

    Katrina Sophia Blog

  6. Congrats CHarlie, it’s beautiful and very inspiring <3


  7. Perfect again! The summer suit is my favorite!!

  8. oh my, I’ve totally fallen for the third photo from below. great job!

  9. OMG. The campaign looks so AMAZING, the styling and photography are PERFECTO!

  10. congrats, this collection is very clean and fresh! Good ^_^

  11. Wow! Wow! Wow! Those metallics are to die for!! Love that shift dress. Congrats Charlie, it’s incredible! Xxx

  12. Congratulations Charlie, new collection looks beautiful and I’m really excited to see the Hudson collab XX

  13. Wonderful and refreshing collection! /Madison

  14. Litch perfection.

  15. LOVE IT! I love the dress <3


  16. Congratulations! They are beautiful images, so clear and crips! I love how the photographer took them, there are some angles and plays with shadows that I never would have thought of. Adding this into my folder of inspirations – thank you!

  17. You’ve done a great job again!

    Why are the colors light blue and coper so goooood together?

    Tao of Sophia

  18. Charlie you should be super proud, it looks amazing the clothes, designs, model adn creative direction. Love it xx

  19. Beautiful Collection charlie

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