Growing up in Devon the only magazine I would save up to buy would be POP; it’s been my favourite since can remember. I remember the blogger collaboration they pioneered back in 2009, just a year after I had started my blog and was avidly reading other blogs online. It felt like a really exciting turning point that I was desperate to be involved in; so you can imagine how ridiculously excited I was to be approached by POP a few months back, to help pioneer the launch of their new online site The POP along with YOOX.
The new segment, coined #POPSHOPPING see’s bloggers styling their top picks from YOOX for the new Pop site, shooting on film using Fuji Films Instax. It was across digital platforms including Pinterest, newsletters and instagram, as well as appearing in the brand new issue of Pop magazine itself (squeel!). Thank you so much to Stephanie for making the whole experience a blast, and to POP and YOOX!
See my interview with Pop on Yoox and make sure you go out and buy the new issue!