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The LN-CC SS14 Campaign and concept space.

When I came across the new LN-CC SS14 web campaign, shot in a marble quarry in Carrara, Tuscany; it’s needless to say, my mind was blown. Possibly the most incredible backdrop of all time (and a little jealous it never crossed my mind first tbh)! I need to book the next flight out, that’s for sure..

I remembered these photos I shot of the London store at the end of last year, when AW was still on the shelves. The insanely beautiful London store space acts as an ever changing platform of creative ideas – you can see this perfectly through their Vimeo film; as you can see there’s even a club inside the space that resides on East London’s Shacklewell Lane, which is actually how I came to see the space for the first time. I’m proud to say that such an awesome boutique resides in my neighbourhood, and if you’re visiting London I’m telling you to make an appointment :) They’re closed at the moment until September but no worries if you’re not London bound or living as they’re online too.


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  1. oooh dear, this is great


  2. Really beautiful clothes and shots- as you say, what a wonderful idea to shoot in a quarry! Looks fabulous!


  3. What a beautiful pictures that are, it’s a gorgeous campaign!

    X STYLONYM http://www.stylonym.blogspot.com

  4. Everything about this is perfect; from hair/make-up to clothes, color palette to location. Love every single bit of this campaign! //blog.moiminnie.com x

  5. i feel the power of ln-cc here.. such an interesting and compelling lookbook

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