Squid London is a bright new company utilising smart new materials and paving the way for new techniques in textiles. Their first products were these limited edition colour changing umbrellas.
The umbrella looks a little bland at first, but as soon as it starts to rain, the hydro chromatic inks come to life!
A starry night, aww!
“This clever marketing merchandise will revolutionise the way logos are seen through the use of science, technology and design. Thus giving the 21st Century consumer an interactive experience with the elements.”
I really want one, it’s such a cute idea! I think getting hold of one of the umbrellas is long gone now but I really hope they release alot more goodies. Colour changing shoes perhaps?