It’s not often I find myself in the Fulham end of town but London is full of so many great pop ups right now that it’s worth travelling to find the good stuff, especially goodies ahead of the festive period and especially when they’re young designers just emerging on fashions radar.
A V A N T – S H O P was created by Stephanie Johnson, originally started as a creative agency to help young talents branch out into the London scene. Building a brand is a difficult task, with universities often not providing enough help outside of the creative fundamentals, you either learn on the job or are lucky enough to find help from agencies such as Stephanies’. Now they’re helping brands further on the sales side with this three month pop up, just two steps from Fulham Broadway underground.
One of the brands that stuck out for me was Hellen Van Rees, using an interesting mix of materials; mostly self created, such as silicone bonded silks, giving a heavy unexpected latex feeling, and ‘Rugging’ – a process of bonding together strands of heavy cotton and pulled apart materials. These two fabrics come together in the amazing white and almost purple pleated and rugged skirt you see above. Then you have Tiaber, another brand who’s cut and minimal aesthetic stood out for me. That beautiful stand up collar with concealed button placket followed by a bubbled top that was almost bubble wrap in fabric form.
For the accessories I immediately recognised modern scandi-cool Italian brand, Ross & Brown, seen on favourite Vanessa of The Haute Pursuit. They have every kind of textured frame imaginable, even denim covered frames, to match your double denim jacket and jean combo no doubt.. I instantly fell in love with Anna Maga Visconti; using fine gold and silver to encase salt particles in triangles and circles (the salt is apparently to be worn for good luck).
A V A N T – S H O P will be open until the end of January with womenswear, menswear and accessories, so make sure you pop by to uncover all the amazing young talent they have there.
In collaboration with A V A N T – S H O P
A V A N T – S H O P 25 Effie Road, Fulham, London SW6 1EL
Anna Maga Visconti trapped salt pendants to be worn front and back
Minimalist cuts from Icelandic label Tiaber
Mini gold accents from Tina Lilienthal