One very snowy white day last week I headed into Varg to play dress up in some very summery clothes. Isn’t that just the fashion way, always living out alternative seasonal fantasies!
I absolutely adore Scandinavian brands and Varg happens to house all my favourites. From Dagmar to Won Hundred, you know that everything you pull from the rack will drape and style perfectly. I love the separates that you can layer and layer to your hearts content, and even when you do stumble upon a single floor length dress (such as the navy Stylein one above), it’s so perfect that you know you don’t need anything else at all.
Thank you to Rachel from Varg for the invite and to Tove for letting me rearrange all your furniture, I will happily be back soon!
Photos by Lexxi
Love this photo Jen took of me during LFW, I could be a super hero! …Or maybe just a flasher.
After a surreal morning of trying to get into central London and failing due to student protests; we walked through the empty streets with loud helicopters hovering overhead, the mood was pretty strange, luckily we were able to seek refuge at Varg; possibly the nicest PR company i’ve ever met. The mood was like a family, Jen and I felt right at home, especially with Bob to keep us company! I was completely bewitched by the Maria Nilsdotter collection, totally in love, especially with the gold stacked spiked rings. Another brand that I’d obviously heard of before, but never really delved through rails of was Dagmar; beautifully made, well cut and would awesome up any outfit. One of the Dagmar sisters was in the Varg office when we arrived, she was so sweet and down to earth, it made me fall in love with the brand even more.
I think you’ll be seeing a lot more Swedish brands in my wardrobe in the near future, especially as I discovered that labels like Dagmar and Won Hundred are stocked right on my back door, at the Jaguar Shoes concept store; No-One in Shoreditch, watch out!
Others brands pictured above include Swedish Hasbeens, Dagmar, Cooee, Diana Orving, Finsk, and Stylein.
Outfit worn to the Alice + Olivia party that we never quite got to tonight..
A huge thank you to Varg for showing me around their office today, so many cool Swedish brands; like this beautiful Diana Orving dress, it was hard not to fall in love with everything. Looking forward to showing more cool things I picked up.