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 You may remember my trip to the abandoned hospital 6 months ago, probably my favourite blog post to date. I was lucky enough to sneak in again – model, photographer and collection in tow, to shoot my S/S12 lookbook. It feels strange unearthing this, like a magician revealing their trick. I find behind the scenes so exciting but when it’s behind my scenes it feels odd indeed. The pictures above were taken on my phone when we did the reccy around the hospital and then leading up to the shoot. Rain was running down the walls inside the room when we started shooting, as you can see throughout the lookbook, the wall gets dryer and dryer (love those details). I think it was the perfect setting for the lookbook, not just because it’s one of my favourite places in London but also because some of the clothes have a medical feel about them, for example the white shirt with buckle and tie sides. It was a lot of fun shooting, I hope you all like the pictures!

All garments are Charlie May SS12
Photographer: Daniel Nadel
Stylist: Alexxsia Elizabeth
Hair & Make up: Sophie Higginson
Model: Kimberley Ann at Select

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  1. You are such a HUGE talent, can’t believe all of this has been designed by yourself, you must be so proud. I am in love with the pale pink biker jacket! XO

  2. Amazing. Really, amazing. x

  3. Freaking amazing lookbook!!!

  4. Freaking amazing… ducky took the words right out of my mouth. xx

  5. WOW. Your lookbook is INSANE!!!!!!!!!!!!!!!!!

  6. Wow! The location is just enchanting in a bit of an eerie way. & the garments are even more amazing. I want EVERYTHING in your collection. I know probably everyone will comment how amazing this is but I’m honest if I say your label is just perfect & I would have every piece of the collection if I had the money. You’re an inspiration!

  7. Your blog is a great inspiration for me and my work! Love it!

    Follow you!!



  8. love love LOVE the first jacket–AMAZING lookbook overall:D

  9. You are truly amazing! my idol.

  10. The shots are incredible, such a good idea for the lookbook – certainly makes a change from white-on-white backgrounds, and I think the way the delicacy of the sheer pieces works against the peeling walls is just genius.

  11. The more I see of this collection, the more I love it. Such an amazing job – the photos are fab. See what you mean – they really fit in with the garments. x

  12. LOVE the collection! so much talent. the juxtaposition of location and collection is great.



  13. this is genius
    it’s the perfect backdrop for such a beautiful collection!
    congratulations, the look book looks amaaaaaaaazing

  14. congrats! :)

  15. congrats! :)

  16. stunning photos. love this.

  17. Love the garments Charlie, great work! xoxo

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