Posts Tagged: won hundred



Wearing: Charlie May bomber jacket, Won Hundred top, Won Hundred skirt, Céline shoes, Saint Laurent Lulu bag, Feather & Stone necklace.

Excited about getting back on board with spring time (bare legs!), as London has taken a surprise turn with blossom trees coming out in bloom and a warm-ish snap. I can get back to throwing on my favourite basics without worrying how any layers of hairy knits are going to keep me warm, and wearing white without being on the look out for rogue buses and giant puddles!

Won Hundred has been my favourite for a long time, ever since discovering it through Varg when I first moved to London, I was hooked on the Danish sensibilities. Now Formula, a new online boutique stocking up and comers and established labels alike, has taken the helm at introducing me to the brands and pieces I need in my wardrobe this summer. Peridot London (as championed in my last post), Veja and See by Chloe just to name a few; and Francis Leon,  in coming months. It launches today so check it out now.

Photos by Shini


Wearing: Day Birger et Mikkelsen coat, Stylein top and skirt, Maria Nilsdotter Ring.


Wearing: Stylein dress, Chloe sandals, Maria Nilsdotter bracelet.

Wearing: 2nd Day suede jacket and dip dye top, Dagmar dress, Won Hundred boots.

Wearing:  Won Hundred Bomber Jacket, Stylein top, Won Hundred Men’s shorts, Noemie Klein ring, Kurt Geiger shoes.

One very snowy white day last week I headed into Varg to play dress up in some very summery clothes. Isn’t that just the fashion way, always living out alternative seasonal fantasies!

I absolutely adore Scandinavian brands and Varg happens to house all my favourites. From Dagmar to Won Hundred, you know that everything you pull from the rack will drape and style perfectly. I love the separates that you can layer and layer to your hearts content, and even when you do stumble upon a single floor length dress (such as the navy Stylein one above), it’s so perfect that you know you don’t need anything else at all.

Thank you to Rachel from Varg for the invite and to Tove for letting me rearrange all your furniture, I will happily be back soon!

Photos by Lexxi


 Wearing: Won Hundred coat, COS knit, Rachael Barrett shorts, Acne boots, Helmut Lang cuff

 Weird creepy hand series. I don’t know what’s going on, maybe it froze in mid air.. and then switched to the other one further down. Anyway, after shooting the fashion film this weekend in sub zero temperatures the snow started to fall on Saturday night, leaving east London under a clean white blanket. These shoes probably weren’t the most practical choice for getting around, but the heels did kind of act like picks in the snow. Fashion over function always! 

Thanks Lexxi for the pics! 


Wearing: Won Hundred coat, Antipodium knit, Complex Geometries skirt, Alexander Wang shoes, Tom Ford Malin sunnies 

This Won Hundred coat has proven to be a coat I can’t live without; it’s thick, warm and has such deep pockets, I can leave the house without needing to take a bag. Score! Also, I realise my new shoes aren’t overly complimented by the thick fleece lined winter tights, but it’s super cold in London at the moment – until it warms up a bit this is how it goes. If only my Wangs were fleece lined!

Photos by Alexxsia 

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