I love looking back at these photos and reliving the moment of being backstage at St Martins Lane last Sunday. Most of the event goes by in a blur and in no time at all, so it’s nice to have these as evidence! Last minute finishing touches to be done, hair and make up prepped as well as running through the outfits one more time and making any last minute changes, all in just two hours. You can see more close ups of the collection on 1883 mag too, and of course my fashion week Pinterest collaboration board. What an amazing show, and made so much more enjoyable by my amazing team and St Martins Lane, the perfect show location for SS14!
Photos by Joseph Piper (colour) and Jay McLaughlin (B&W)
Eh voila! The collection I’ve been working so hard on the last few months and the reason this blog has become a bit of a desert wasteland the last week and a half! So super excited about the show yesterday, everything went perfectly and I loved every second of it. More backstage imagery to come and if you want to see more, I’m updating my London Fashion Week Pinterest collaboration board with any show pictures I find, and it went live on VOGUE.COM if you want that super close zoom too.
Thank you to my amazing team credited below, and to everyone who made the show possible!
This is the last set of photos from the show, I promise! I just had to post these as the lighting, colour, everything, is just perfect. I had an amazing time in Paris last week, even if I was only there for a short time, everything felt new and exciting. I met with buyers and showed them the collection and got some amazing feedback too!
I’m already excited to get started on AW13, that said, I learnt some new information this week about how ahead the buying schedule really has become for designers. That is that bigger retailers now begin buying collections up to three months before fashion week (say November for next season, instead of Feb), so most designers are already making their AW13 collections now in preparation for next month. Which kind of explains why designers such as McQueen always had a totally different feel from catwalk to shop; designers are now having to make two separate collections for buying and PRing. I thought this new info brought to light was worth sharing, as I never learnt this through university or working for other designers, yet it’s still something you’re expected to know already. We really are starting to get a year ahead of ourselves.
So this is the full rundown of the show, from make up to sweep up! Having a catwalk show this season made such a difference, I loved using such a light, neutral colour palette and seeing the liquid satin and velvet move through the wine cellar/WW2 bunker was incredible. A huge thank you to my amazing team, who made the whole day so much fun! Already looking forward to AW13 but first I need to concentrate on production! (PS – Can you spot me in that final pic?)
Stylist – Rebecca Sammon
Make Up – Thom Ticklemouse
Hair – Soitchi Inagaki
Nails – Michelle Humphrey
Sunglasses – Zan Zan
Footwear – Kat Maconie
Music – Jeremie Khlat
Show production – Blanket London
Show Sponsor – Vitamin Water
PR and organisation – HPR London
Assistants – Jessie Fisher and Rhona Dalling
Models at Elite, Profile and D1
Venue – The Stafford Wine Cellars
How would you like to win a VIP trip to fashion week? One of my favourite websites, Motilo, have teamed up with Jonathan Saunders and will be streaming his SS13 show live from Motilo.com on 16th September! To celebrate, they’ve created one seriously amazing competition – A VIP trip to London Fashion Week for two, plus accommodation in a swanky hotel and £1000 spending money!
To enter all you have to do is create your LFW look on Motilo and include LFW in the name. Even if you’re not the lucky one, runner up still wins £500 or 5 x £100 to spend on designer brands in the Motilo shop! The lucky winners will be chosen on the 7th of September. Good luck everyone!
Looking back at LFW this season it wasn’t about the shows, the collections or getting street style snapped outside somerset house; but about catching up with friends, going out to party and eating A LOT of food!
The further I get into my design career the more I realise that some things have to be left behind and fashion week is going to be one of them, obviously I’m going to be involved in it myself, showing a collection takes so much out of you that I realised after this season that I didn’t have the energy to run to shows, take street style snaps or even have a good time. So I opted for my bed, only venturing out to try new restaurants or fun parties and most importantly seeing close friends for a catch up and a gossip.
Despite going through a time lapse and nearly missing this presentation all together (totally blaming my fashion week fried egg brain), I luckily arrived in time to see all the beautiful new pieces Zana and Thomas had slugged to London. It was pretty awesome to be able to try everything on and have a tutorial from the harness goddess herself! New favourite is the white harness that doubles up as a back spine/front spine/belt/you name it; it’s pretty awesome being able to clip it up in different ways and wear it how you love it most. There was also a face harness that Zana custom made for Love magazine, as well as a new moulded leather rose headband; which is pretty striking and quite unlike anything else she’s done before. I’m pretty in love with that canary bra harness too, could anything be more awesome!?
One thing is clear my leather collection is going to be doubling pretty soon.
It was so nice being able to finally meet and hang out with one of my favourite blogging ladies, I guess I’ll have to go and invade new York turf soon.
When we entered the cold warehouse in East London for Thomas Tait, we were grateful to be handed a cup of earl grey tea whilst we waited with baited breath for the show to start. Real grass coated the runway and I knew that Thomas had something special in store this season. Thick wools and leathers in olives and mustards came in the form of floor length coats and bomber jackets, tight 3/4 length trousers and flowing silk shirts; there were fine pleated leather and jersey tops that came all the way up to form a rigid polo neck; and bouncy ponytails with leather scrunchies on the beauty side. We even saw the first use of denim and velvet in luxurious varsity style jackets, and baseball cap collaboration with HUF. The show ended in glorious style with inspector gadget playing for the final walk; I know for sure this will be my favourite show of the season. Well done Thomas!
A few of my favourite images from my AW12 presentation the other night by Zana. It’s so exciting seeing reviews and images coming through as I was on such an adrenaline high, it’s tough remembering what happened exactly! It was such a pleasure meeting Zana and Ivania in person for the first time, although it felt as if we already knew each other. I’ll post full presentation images after fashion week, but in the mean time you can see some more from Ivania, Sandra and Jen.
A little interview after the Ann-Sofie back show at London Fashion Week, last September. I can see why Pepe decided sunglasses were a good choice, my eyes look cross-eyed at one point! The Ann-Sofie Back show was hands down my favourite S/S show; see more of my review here.